As some of you may have noticed I had been MIA from Instagram for the past week. I did give a brief explanation as to why on my stories. For those of you who didn’t get a chance to watch them, here is the explanation:

I had been feeling super jaded for some time now. I felt that I mastered the aesthetics of my work, however I felt that I was failing to convey the intended emotion. This thought has been nagging me for months now but I just kept brushing it away, as I just didn’t have the courage to make the required changes. It finally caught up to me though… and I just lost all interest in creating anything! This alarmed me and I knew if I didn’t act up on it quick, everything will slip away and I may not be able to save it all from falling.

Thus, I decided to take a break from shooting and posting on Instagram and started working on my blog site. I made some design changes and added more structure to the site. I made a content plan (finally) and kept brainstorming ways to add more emotion to my work without steering it away from its current aesthetics – if I am honest I am still working on that one but I realized that I needn’t be doing that behind the curtains as the whole point of my blog is to show the journey not the destination!

So, here I am… full disclosure: I am a mess but I admire it. This journey has been all about trial and error for me and this is just one of the hurdles along the way that I need to overcome and I will. My main objective moving forward will be to make my blog my main channel and not solely rely on Instagram, as that has rendered me completely reliant on the platform and has stripped me away from my independence. Due to this, I was creating work for the algorithm, ultimately undermining my personal vision and losing my art in the process. I completely abandoned my blog, a space that I worked tirelessly to build, a sanctuary I had envisioned for myself… I decided to just take a shortcut and avoid extra work that a blog requires and it ended up costing me heavily. It was a mistake, but it taught me a valuable lesson. It helped me see how important my personal space (my blog) is to me and how no other platform can bring me the joy that it brings to me, because it gives me complete freedom, passes no judgement and doesn’t limit me as to what I can share or express.

Its either a win or a lesson right?

So, it goes without saying that you will find me more here than anywhere else. I will also be making some changes to the types of posts I will be publishing. Instead of just sticking to outfit posts and random reflections here and there, the blog will be more structured. I will be posting reading lists, deeper reflections, more insight on my everyday life and adventures, as well as my personal growth among other insightful topics.

If you want to continue accompanying me on my journey, I suggest you join my email list by signing up the form which I add at the end of each blog post, including this one, so you can get my posts and messages delivered straight to your inbox. This way you won’t miss anything 🙂

I am also thinking of starting a separate email list for my readers who are interested in receiving letters from me (more about it on the next blog post!) so you better sign up to get more information on that!

I am excited for what’s to come and I can’t wait to start creating authentically again!

fatima zehra

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Fatima Zehra

Fatima Zehra

A dreamer and a storyteller at heart, Fatima's aim in life is to live as creatively as possible while inducing intention in everything she does as of late. It is because of such intention that Soul of Orion was born. A playground free of rules, fear of expectations and the likes, where she can freely express herself and her work as well as chronicle her journey of being, called life.

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